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FitBlue is an exercise and wellness program available to eligible BlueCross BlueShield of Western New York and BlueShield of Northeastern New York Medicare Advantage HMO and PPO plans that offer members an opportunity to stay active and stay healthy.

FitBlue members receive a $0 co-pay, month-to-month fitness membership and access to wellness programs which may include:

For questions or registration with FitBlue, our Customer Service department is available Monday through Friday, 8:30am - 5:00pm at (716) 712-2830 or toll-free at (877) 4fitblue or (877) 434-8258.

A TTY/YDD Line for the Hearing Impaired is available by calling: (716) 712-0414 or 1-(877) -495-2488.